´óÏóÊÓÆµ

Play with the Rules

²Ñ²¹³¦³Ò³Üffin

Fall Conference Proceedings

Author(s): Julia Capomaggi

²Ñ²¹³¦³Ò³Üffin explores ways of publishing the domestic interior in the Italian magazine Domus through a series of articles by Ettore Sottsass and photographs by Giorgio Casali projecting a new understanding of contemporary practices. ] Alfred Hitchcock developed a narrative technique known as the ²Ñ²¹³¦³Ò³Üffin, a plot device to construct the central focus of a story that could easily disappear or vanish from the main narrative. Hitchcock referred to the MacGuffi n as “the thing that spies are aft er, but the audience doesn’t care,â€� the thing that seems important, but could end up being just anecdotal.

Volume Editors
Jasmine Benyamin, Kyle Reynolds, Mo Zell, Nikole Bouchard & Whitney Moon

ISBN
978-1-944214-28-9